Idea 33 Media is a strategic investment for watch retailers across the globe…

… seeking to stand out, connect with their audience, and elevate their brand presence in the competitive watch industry.

Idea 33 comes in as an authority,

intentionally communicating the story behind each of those retail decisions

in a way that strategically engages your target audience.


From assessments to team trainings and fractional CMO advisement, let Todd and the Idea 33 team build a strategy for you to meet your desired revenue, relieve decision fatigue, and reach intentional goals. 


Explore Retail Offerings

  • Idea 33 Media Brand Assessments support retailers looking to expand their brand presence, increase revenue, and align with their ideal collectors. Running a small business is hard; knowing where to focus and deciding upon a marketing and growth strategy is overwhelming. Let us use my expertise to help you and your team feel as confident in your brand, brand message, and how you share it in your marketing as you do about the brands you represent and want to be known for.


    Included with this service:

    • Custom Assessment

    • Immersive research and custom to-do list

    • Targeted strategy for where to put your focus and time

    • Developing a checklist to reach goals

    • 1 hour LIVE Recorded Zoom reviewing strategy

    • Digital Report & Custom to-do list

    • Resources and next steps

    Starting at $1200

  • Knowing how to communicate about your business is hard. Convincing collectors to purchase with you is an incredible challenge in a crowded market. Explaining to a collector why the brands you represent are the best in the world needs to be backed by your story. Allow us to help turn those feelings and those skills into words. We’ll develop a strategy for communicating about your brand, and you will more deeply understand your brand and positioning.

    Together, we’ll build clarity, confidence, and the words to explain your unique focus within the world of watch retail. The result? A deeper emotional connection with your collectors for higher conversions and a more efficient client development process with proven systems.

    Included with this service:

    • Custom Assessment

    • Development of brand do and do not use words

    • Development of brand tone

    • Development of tagline

    • Development of business bio

    • 1 Hour Recorded Zoom

    • Custom PDF with action items for implementation

    $ Prices Vary on a 3-month commitment

  • Feeling a bit stuck when it comes to social media and marketing content? Frustrated you aren’t seeing the conversions you know are possible? Let us use our experience developing editorial calendars to help align your content with industry events and strategic goals. It can feel overwhelming to come up with new ideas for posts, generate new content, and develop ideas for marketing strategies. We work with you to create a template(s) for your recurring use, or we can get more deeply involved in helping to generate editorial calendars complete with photography, captions, and hashtags that are turnkey for your business and deploy them.

    Inquire to discuss your specific needs, and let us craft the appropriate approach.

    $$$ 6, 9 and 12-month offerings available

  • This offering is designed for long-format content creation & community engagement to create SEO leverage and stay front of mind with engaging content that adds value to your audience.

    If you’re looking to execute an editorial strategy but struggling to make time to create content or just don’t know where to go from here, let us help you develop strategies for long-form content and social media captions. The process can be as simple as recording a voice memo with your thoughts and ideas you’d like to develop into content, and we’ll polish that into thorough, authoritative, long-form articles that are SEO-optimized. We also provide social summaries and captions that can turn your long-form content into quick social media posts.

    Inquire to discuss your specific needs, and let us craft the appropriate approach.

    $$$ 6, 9, and 12-month offerings available

  • How can your team effectively talk to a collector? How do you assess their level of knowledge and build brand commitment from the first interaction?

    How you speak sets the tone of how someone experiences the brand. We help develop programs and scripts that convert and build brand loyalty.

    Inquire for a custom proposal. Travel fees are to be determined.

    Starting at $2400

customers buy stories

case studies COMING SOON.

Let Idea 33 Media create the content, communicate the stories behind your brand, and amplify the uniqueness of why you need to be the retailer your collectors refer all their friends to.

CHECK OUT MY PHOTOGRAPHY PORTFOLIO.

"Todd has been instrumental in shaping our storytelling efforts and sharing the extraordinary stories that exist within the watch industry. His long-term strategy, editorial, and visual storytelling have produced captivating editorial content. Todd is a visionary creative who consistently demonstrated professionalism, strong communication skills, and a deep knowledge of and passion for the watch industry. Todd’s ideas, perspective, and creativity have been a tremendous value-add to our team."

- Justin Reis, Global CEO of WatchBox