I BELIEVE IN STORIES WELL-TOLD.
services
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Storytelling
I help brands and creators tell better stories—clearer, sharper, more human.
Through writing and photography, I turn your work into narrative that resonates.
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Journalism
I approach watch journalism from a collector’s perspective—shaped by over a decade of experience, technical curiosity, and deep industry relationships.
I write stories that reflect the passion, nuance, and humanity behind the watches we love.
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Photography
I photograph brands, people, and products in the environments where their stories truly live.
The result is a purposeful image library—emotive, detailed, and built to support your brand across every channel.
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Film & Video Production
I create short films and visual stories that reveal the emotion behind the craft.
From intimate portraits of watchmakers to behind-the-scenes looks at collector culture, my work is built to spark connection—not just create content.
I partner with brands, collectors, and creatives to bring meaningful moments to life, one frame at a time.
Storytelling
Clarity creates connection.
I help brands, makers, and creative teams find the right words—and the right strategy—to tell their story with depth and direction.
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You know what makes your brand special—you just need help finding the words.
I work with independent makers, founders, and creative teams to turn instinct into identity. Whether you’re launching a brand, refining your voice, or preparing for trade shows and new releases, I help you tell your story with clarity and confidence.
Together, we define your tone, message, and position in the market. The result: a brand voice that resonates with collectors, retailers, and collaborators—and a toolkit that supports long-term growth.
What’s included:
Brand audit & tone strategy
Tagline and positioning
“Do and don’t use” language guide
Business biography
1-hour recorded strategy session
Custom PDF action plan
Starting at $1200
Option for full Brand Transformation packages available (3, 6, or 12 months)
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You have ideas, but no time to shape them. I help brands turn their thoughts into long-form articles, newsletters, and social media content that builds authority and deepens community connection.
Whether it’s ghostwriting, repackaging audio notes, or mapping out an editorial calendar, I bring your insights to life in your voice—sharpened and strategically structured.
What’s included:
Voice memo-to-article content development
SEO-enhanced long-form writing
Social media post creation + summaries
Monthly or quarterly content planning
Pricing varies by project. Contact for a custom quote.
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Coming Soon
I offer full-service website strategy and copywriting—designed to help your digital presence match the clarity and craft of your work.
“Todd has been an invaluable asset in our recent project launch. As a copywriter responsible for proofreading, Todd consistently delivered exceptional work, showcasing a high level of professionalism and creativity throughout the entire process.”
—Simon Brette, Founder of Simon Brette Haute Horlogerie
Journalism
Truth lives in the details.
I write about watches with the eye of a collector—telling stories that go deeper than specs or trends, and connect people to the meaning behind the machines.
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I write about watches with the eye of a collector and the voice of a storyteller.
What started as a personal passion has become a respected platform for longform, emotionally-driven horological journalism.
I bring over a decade of experience, deep industry ties, and technical insight to every piece—whether I’m profiling an independent watchmaker, covering trends, or writing first-person reflections on the collector experience.
I also work with brands looking to publish meaningful editorial content on their own platforms—offering ghostwriting, copy refinement, and story strategy that reflects your voice, not just mine.
Price varies per article — let’s talk.
Photography
Photography that feels lived-in.
I capture products, people, and places in real environments—telling your story through natural light, honest moments, and emotionally grounded visuals.
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I photograph products, people, and places that define your brand. Whether you need photos for a launch, a social campaign, or your website, I create images that feel intentional, real, and emotionally aligned with your story.
Covers:
Product photography
Team or behind-the-scenes portraits
Social and web content
Event documentation
Digital galleries with high-res + web-res images
Usage rights tailored to your brand needs
Half-day and full-day shoots available.
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For brands who want their product out in the world, I offer travel-based photography—capturing your products, people, and culture in motion. These are documentary-style shoots that balance candid moments with editorial clarity.
Covers:
Day-in-the-life or multi-day travel shoots
Collector trips, studio visits, on-location campaigns
Behind-the-scenes stories and environmental portraits
Galleries organized by day or destination
High-res + web-ready files
Pricing per day. Location-based. Let’s talk.
Film & Video Production
Film built for feeling.
I create short and longform films that tell your story with emotion, clarity, and craft—bringing your product or brand to life, one frame at a time.
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Stories that move—frame by frame.
I create short films and visual narratives that reveal the emotion behind your brand. Whether you’re launching a new collection, marking a milestone, or simply telling a story that needs to be told, I help translate your vision into cinema-quality work that connects.
With roots in photography and the watch world, I bring the sensitivity, insight, and a team to guide your project from idea to launch. From 90-second spots to full-length films, I partner with you to build something lasting—strategically crafted and emotionally grounded.
What’s included:
Fully custom story development and production
Creative direction + storyboarding
Director, DP, on-location crew & producer
Cinema-quality shooting (product, lifestyle, or doc-style)
Editing, feedback, and post-production guidance
Launch and distribution strategy consulting
Custom pricing based on project scope. Let’s talk.
