“Todd's curiosity and boundless enthusiasm for the watch industry are hard to match. While working together on the Seeking Perfect series, I soon came to appreciate having such a dedicated person driving the project. His willingness to contribute, his adaptability, and his level of research helped the team more than once. It's rare to find people with as much genuine passion for watches and communication combined, so if you get the chance to work with Todd, don't think twice!”
—Dario Nucci, Founder of Alpha Studio, Collaborator on Seeking Perfect
IN 2018, I BEGAN WORK ON MY QUEST TO FIND MORE MEANING IN MY LIFE’S PURSUITS. I KNEW THERE WAS A WAY TO MAXIMIZE PRODUCTIVITY AND HAPPINESS, AND MY QUEST RESULTED IN PUBLISHING MY BOOK, '32 REGRETS: A GUIDE TO RECLAIMING CREATIVITY’.
‘32 REGRETS’ MARKED MY OFFICIAL DEBUT INTO WATCH JOURNALISM AND THE PIVOTAL REALIZATION THAT MY PASSION FOR STORYTELLING COULDN'T BE THE CATALYST FOR A 33RD REGRET.
THIS REALIZATION BECAME IDEA 33 MEDIA.
Todd Searle is a creative force at the intersection of craftsmanship and storytelling — part collector, part documentarian, part strategist. He’s a globe-trotting storyteller with a deep reverence for independent watchmakers, and a sharp eye for the overlooked details that make their stories shine. Whether he’s crafting articles, building collector travel experiences, shooting intimate portraits, or producing films, Todd brings an emotional intelligence to luxury that turns passive spectators into active participants.
He’s not chasing trends — he’s revealing what lasts.
From the bench of De Bethune to the pages of Substack, from the saddle of a road bike to the cut of a photographic frame, Todd’s work is about creating meaning. Todd blends clarity, curiosity, and character in everything he touches.
Always evolving. Always seeking. Always storytelling.