Idea 33 Media is a journalistic collection of well-told stories from the perspective of craftsmen, watchmakers, brands, collectors, and retailers.
Todd Searle, the founder of Idea 33 Media, began writing about watches over a decade ago. What started as a recreational passion has grown into a respected journal media outlet representing the state of the watch industry.
Todd comes at journalism from a collector’s perspective. He combines his profound knowledge, technical curiosity, and extensive industry relationships with an ingenuity for writing compelling copy and a talent for storytelling.
From G-Shock to De Bethune, Todd’s love of watches has taken him around the world (sometimes in airplanes built by hand).
And his love of a good story can take you even further than that.
Explore Todd’s writings & Perspective.
“Todd has been an invaluable asset in our recent project launch. As a copywriter responsible for proofreading, Todd consistently delivered exceptional work, showcasing a high level of professionalism and creativity throughout the entire process.”
—Simon Brette, Founder of Simon Brette Haute Horlogerie