Clarity Under Pressure
Runamuck Health & Wellness was created to help high-performance individuals manage stress, regulate their nervous systems, and take control of their performance.
I partnered with the founder to shape a bold, grounded brand—from visual identity and tone of voice to digital strategy and on-site storytelling.
Runamuck Health & Wellness was born out of a mission to help professionals regulate stress, build resilience, and take control of their performance. As the brand’s creator and strategist, I was brought in to craft a visual identity, tone of voice, and foundational storytelling that reflected its unique ethos: strength through calm, power through presence.
The Process
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The founder—a former special operator and trauma-informed coach—needed a brand that would resonate across two seemingly opposing forces: elite performance and nervous system regulation.
The challenge was to create a professional, rugged, and wellness-forward identity that could appeal equally to executives, athletes, and veterans without falling into clichéd health or military tropes.
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I led creative strategy across all brand touchpoints—from verbal identity to visual direction.
Brand Strategy & Positioning
Visual Identity & Logo Design
Custom Iconography (CNS, Lifestyle, Exercise, Attitude, Nutrition)
SEO Strategy & Site Copywriting
Art Direction for Digital Assets
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1. Voice & Discovery
I interviewed the founder to understand his goals, story, and method. From this, we defined Runamuck’s brand pillars: calm under pressure, embodied leadership, and resilience.
2. Visual Identity
We developed logo concepts that blended rugged outdoor aesthetics with clinical precision. The final design featured a sinus rhythm, mountain, and wave—symbols of vitality and flow.
3. Iconography
I created a suite of minimalist icons representing the CLEAN method: Central Nervous System, Lifestyle, Exercise, Attitude, and Nutrition. Clear, flexible, and rooted in coaching language.
4. SEO & Messaging
I authored SEO-optimized website copy, built keyword lists, and helped shape a site voice that felt grounded, empowering, and direct.
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Runamuck launched with a strong, distinct identity that communicates trust, clarity, and emotional depth. The founder now has a scalable platform that supports 1-on-1 coaching, workshops, and executive training.
The brand is now positioned to stand out in a crowded market—not with noise, but with authority.
The visual and verbal identity we developed has not only earned client praise but helped solidify Runamuck as a standout name in the competitive wellness and performance space.
“The brand identity Todd built for Runamuck is exactly what I needed. It reflects who I am and the value I bring. It feels like me—and it connects with the people I want to serve.”
— Eddie Vanderpoorten, Founder Runamuck Health & Wellness